A creative designing with a passion to create change.
Hi I’m Alexa, a Dallas-based graphic designer and marketer specializing in digital marketing tools to elevate a brands presence and image.
I hold a B.A in Interdisciplinary Arts and Design Studies- Design Management with a minor in Marketing. In 2022, I completed my undergrad in two years from the University of North Texas.
I grew up all my life in the DFW area and in a time where the demand of digital marketing increased and the two worlds of human connection and technology began to intersect. Through my educational background, I tuned in on the philosophy of human centered design, what it means in the new era of technology, and what can I do as a creative in the pursuit of positive change.
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Proficient strong understanding of design principles.
Creating digital and print assets such as social media graphics, web banners, brochures, packaging, email templates, etc. within brand image guidelines.
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Intermediate in Photoshop, Indesign, & Lightroom with growing skills in Illustrator.
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Core areas of digital marketing practices include social media marketing (Instagram, Facebook, Tik Tok, & Pinterest), content marketing, email marketing (Ominsend), influencer marketing (organic outreach & management), e-commerce marketing for various platforms.
Planning and executing marketing campaigns to optimize brand exposure & sales conversions.
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Experience with development & management of e-commerce seller channels like Shopify, Amazon, Walmart Marketplace, Macy’s Rithum, & Tik Tok Shop.
Experience & Skills
Let’s talk!
Interested in working together? Fill out some info and I’ll be in touch shortly!
villafuertealexa@outlook.com